The Sky is the limit for ABInBev and Samsung with Pop Media
July was an important month for Pop Media… The biggest banner ever made in Belgium emerged into the sky of Antwerp, on the iconic Antwerp Tower. A Pop Media signature !
Jupiler/ABInBev, in collaboration with Tomorrowland, was the very first brand to show up on this spectacular banner of 2800 m² overlooking the city of Antwerp. The month September hosted Samsung for the launch of its new Samsung Galaxy Note 7.
Stunning location
The Antwerp Tower is located at the crossroad of the Leien, The Meir and the Keyserlei and is next to the Opera and the beautiful Central Station. The car trafic is really intense and the amount of pedestrians who pass by the location every day is huge.
The challenges
Pop Media took in charge the entire management of the project : from administrative aspects, agreements with the building owner (Matexi) and the city of Antwerp, trade negociations, to all the production and logistic aspects of the installation of the banner. This substantial technical achievement was accomplished within 2 days with a team of 15 people, including 8 trained technicians who succeeded to place the banner down to the millimeter.
An exclusive location, +/- 70.000 contacts per day + PR + social media + World of Mouth…
This exceptional location was the perfect solution to announce the new collaboration between ABInBev and Tomorrowlond, and to launch a brand new product for Samsung.
