RETAIL TRENDS
The retail landscape is evolving more than ever as shoppers are reinventing their consuming habits.
Online shopping has dramatically shapped the way shoppers are buying products and services. Fast access of purchasing information, social recommendation and easy product comparison have influenced the buying process of consumers.
What do the consumers want in this new digital age ?
They want you to surprise them !
Consumers want experience, personalization, authenticity, innovation, connected environment, originality and exclusivity.
OPPORTUNITIES
Pop-up stores can serve multiple marketing and commercial objectives. When launching a pop-up store, you need to clearly identify them.
- Increase brand awareness
- Test new markets/products
- Generate buzz
- Sell products
- Launch of new product
- Strengthen local campaign
- Lead generation
- Story telling to use in other media (print, OOH, social media, TV…)
- Content marketing provider
- Online and social media campaign
SERVICES
Pop Media gathers a wide range of knowledge in experiential oriented short term retail projects.
Our mission is to give the best advice to our customers to respond to their needs in location hunting, conception, design, communication and legal issues.
Pop Media provides standard services to tailor-made solution :
- Perfect location – prospection on demand
- Strong concept
- Business and legal administration
- Exterior Design – conception, production and installation
- Interior design – conception and realisation
- Decoration in the look and feel of the brand
- People management
- Coordination of the different suppliers
